The power in environmental projection imagery isn’t just in finding a subject matter that connects, it’s also about finding one where speed, texture, color and emotion are in line with the story you’re wanting to tell.
For example, snow isn’t just an image of snow. There is a variety of color options for snow, there are various speeds of snow and there are an array of various textures of snow. If you were to search snow on TripleWide Media (we’ve done that here) you will find over 200 results! So how do we make sure the snow clip we need to use is the one we end up buying? Here are four things to keep in mind when finding the right image for Environmental Projection
1. Don’t Stop at The First Clip That Works.
Whenever I’m looking for content, I try to find all the options that work. This will allow me to go back through them and find the best one. Don’t just stop when you’ve found the an image on TripleWide Media that works, keep digging. You may find that the one you originally found isn’t the best, it’s just one that works.
2. Make Sure it Speaks to Your Audience.
Various pieces of content will speak to various people in unique ways. That’s the power of great art. Make sure that you’re finding a visual that is in line with the context of your community or audience. Choosing a piece of media that is modern when you’re audience is a bit more traditional will result in noise, not impact. This also is important to consider the style of the story or play or worship set you’re in to help connect the visual dots with the emotional story.
3. Listen to Music When Browsing.
If you’re choosing visuals for a song or piece of music, make sure to listen to that exact song when you’re browsing. This will allow you to sample the tempo of the song with the temp of the visual. Don’t let your visuals steal the tempo or energy from the song, compliment it.
4. Curate More Than You Need.
Finally, make sure you over curate if possible. I always try to have 5-10 options when I get into my VJ Software or presentation program. This way in the moment I am ready for whatever I feel fits, instead of only being stuck to the one I thought was good during prep or rehearsal. This doesn’t mean we have to purchase a ton of options we’ll never use, this means we may want to store more than we need in a wish list so that we can prepare well.
Don’t let your snow just be snow. Let it speak to the environment you’re using and begin choosing the right image instead of just an image for environmental projection!