The Fifth Ingredient

A few months back we did a post called the Four Ingredients of Environmental Projection. It’s something that I have taught for the past year at conferences and events. More or less it helps paint a perspective of what environmental projection entails. It’s a great launching point to environmental projection, but doesn’t just relate to environmental projection, but media in general.

However today I want to officially add one more ingredient. You see, the four ingredients will allow you to make a great dish, but without the fifth ingredient, it will be the difference between distraction and depth. This additional ingredient is Training/Education.

 

The Fifth Ingredient


I have said this over and over, multi-screen (particularly environmental projection) is not a mathematical science, but rather an artistic recipe. If you’ve ever attended a seminar I taught or seen our team at work, you know that my heart and philosophy is 99% of what I do … and that’s precisely why adding the fifth ingredient of training is so vital.

Understanding the “what” is only a fraction of the equation. We need to wrestle with the “why” and have someone get us started on the “how”. This doesn’t have to be someone coming to your space and walking you through this… but let me tell you, that helps tremendously. Having an outside voice come in and ask a series of questions or help think through process(es) can create a world of a difference when it comes to becoming effective.

Related Article:  Content for Environmental Projection

Experiences don’t just happen. They take intentional planning and reasoning. You have to know the “why”… and you have to figure out the “how.” But your real experience happens when your “how” and “what” are wrapped with a whole lot of “why” and purpose. That’s where an event begins it’s transformational process of becoming an experience.

So when it comes to environmental projection, we have to remember to include all the ingredients… training is going to take you from a home chef to a world class cook!

 

Here are a few ideas for where to find training:

1. Hire a consultant.
This is a great way to get one-on-one personalized training that will be the best use of your resources and time. However this can be costly. It’s probably the best way to get the most out of this ingredient.

2. Attend a Seminar.
This is going to be like drinking water from a fire hydrant, but is a great cost effective way to get training for this sort of thing. I speak at conferences and conventions all the time and would love to have you at one of our classes. Follow me on Twitter (@lukemcelroy) to find out where I’ll be or to be the first to know when I may be teaching about environmental projection.

Related Article:  Architectural Projection Mapping (#165)

3. Books & Blogs.
This is the toughest way to learn something as it’s going to be a wide approach to learn a subject, however possibly the most convenient of the three options. The downside is that there aren’t a ton of great ‘books’ on the subject. If you’re interested in the worship side, you can check out my friend Gary’s book: “Pursuing Christ. Creating Art” here on Amazon. This blog is a great spot to learn philosophies as we’re always trying to add to your knowledge base.

4. Ask a Friend.
Although this may not be an expert advice or opinion, sometimes you need to be able to call up someone who isn’t going to try and “sell you something.” A great place to start is checking out Church Technical Leaders. It’s the hub for conversation on all things the tech director deals with.

That’s it! Make learning, studying and growing a regular part of your journey. Perfect the recipe for your community as you gather more information, seek to understand philosophy and theology more and define the purpose more and more.

Luke McElroy

Author Luke McElroy

Luke McElroy is the founder of Orange Thread Media, the parent company to TripleWide Media, SALT Conferences and Orange Thread LIVE. He is the author of The Wide Guide: Blueprint for the Multiscreen Movement. Hailed as one of the “top innovators for worship” by Worship Leader Magazine in 2013, Luke’s leadership has helped create powerful worship environments for thousands of Church communities throughout the entire world. He currently lives in Nashville, TN and regularly writes about creativity, leadership and faith at LukeMcElroy.com 

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