Projection Mapping a New Balance Shoe (#23)

By November 12, 2012Monday Mapping

I am a huge fan of New Balance shoes… and as you may or may not figure, I love projection mapping! What happens when the two passions collide? They show up on Monday Mapping of course!

What I love about this video is that projection mapping isn’t just about buildings or really large objects. It has a lot to do with bringing an inanimate object to life in many ways, and projecting onto a shoe can be just as effective as projecting onto the audience at the olympics.

We want your help for the next Monday Mapping video. If you find a great projection mapping or architectural projection video online somewhere and think it’s worthy of the Monday Mapping blog series, let us know. You can send us a tweet, post on our facebook or contact us here.

Luke McElroy

Author Luke McElroy

Luke McElroy is the founder of Orange Thread Media, the parent company to TripleWide Media, SALT Conferences and Orange Thread LIVE. He is the author of The Wide Guide: Blueprint for the Multiscreen Movement. Hailed as one of the “top innovators for worship” by Worship Leader Magazine in 2013, Luke’s leadership has helped create powerful worship environments for thousands of Church communities throughout the entire world. He currently lives in Nashville, TN and regularly writes about creativity, leadership and faith at 

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