Learning from SALT 2014

By September 24, 2015Concerts & Live Events

SALT 2014

I wrote the SALT 2013 Vision about the first year of SALT and the few things our team took away as we reflected and processed a few of the amazing parts of the SALT Conference in 2013. This wasn’t a one-time event and with that, thought it would be fun to reflect on 2014 and share some insights on what our team learned from 2014.



Most of you who are reading this are in the church world of “Sunday’s comin” where you have to produce something every single week, year after year and rarely get a week off. This often results in a desperate plea for new ideas, quick concepts and a desire to just fill the void.

In 2014 we took a new approach to SALT and our entire lobby experience / brand. Everything we built, used, and showed had an ancient sense to it. From the chalkboards that sat in the breakout rooms, or the mason jar LED chandelier, or even the set itself… it was all very rustic.

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Intentionality is overlooked in most of our environments. We don’t allow a concept to impact someone because we look at it as a gimmick instead of a vehicle. Our theme was focused on the life and influence of Nehemiah, a man who built a wall. We imagined this to be a brutal process, one filled with incredible hard work and the laying of brick by brick. So our touch points were physical chalk boards that were dirty, had a grittiness to them and turned back the concept of technology.


Our entire opener to the 2014 conference was the story of where we’ve come and where we are going. As a church that started with visuals from the beginning of time as a bi-lingual way to expand the message of our faith, to a community where the tools of today allow us to create immersive visual environments, we looked back and looked ahead.

When we allow old technology to tell a story and become a tool instead of a platform, we gain insights into what may come before us in the days ahead. For history, and the things of old, will open our eyes to the community and culture that lie before us.

Related Article:  Behind the Scenes with Orange Conference 2015


Finally, we took away as a team the understanding that ideas can be contagious change agents for people. As we mentioned above that we live in a day and age where ideas are currency, we made an intentional effort to stir ideas everywhere. Great ideas aren’t just made up, they’re experienced, touched, tested and felt. So through our Idea Lab and areas around the event where we allowed art to exist for art sake, ideas became contagious.

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SALT is a conference where the mere environment lends itself to creative inspiration. The community continually pushes through the looming seasons of scarcity and the worship is refreshing because looking to the Cross allows us to look ahead for God’s will in our lives.

Luke McElroy

Author Luke McElroy

Luke McElroy is the founder of Orange Thread Media, the parent company to TripleWide Media, SALT Conferences and Orange Thread LIVE. He is the author of The Wide Guide: Blueprint for the Multiscreen Movement. Hailed as one of the “top innovators for worship” by Worship Leader Magazine in 2013, Luke’s leadership has helped create powerful worship environments for thousands of Church communities throughout the entire world. He currently lives in Nashville, TN and regularly writes about creativity, leadership and faith at LukeMcElroy.com 

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