It’s Not Going Anywhere.

We started TripleWide Media out of a desire to help provide stock content and visual resources for the growing use of multi-screen setups. We talk about them all the time here, triple-wide video walls, the edge-blended setups like we talked about the other day and of course environmental projection/projection mapping. I mean as the home of Monday Mapping, we need to ask the question…



There’s one question I get asked all the time. Is this just a “fad”?

Is this just what happens to be “hip” and “cool” right now?



I don’t think environmental projection is just a “fad” that will fizzle away soon and not be around. Environmental projection, or mapping is not new by any means. If you looked it up, the very first mapping project to hit YouTube back in the late 90’s or early 2000’s. Honestly there isn’t some “core” technology that was released to cause this… or some new projector that allows this to happen. It’s all taken off because of the advent of modern multi-screen processors, software and artists aligning their gifts and talents.

Think about it. What is unique about projecting onto a wall? NOTHING!

Related Article:  TripleWide VJ - A Visual Story.

What IS unique is the idea of distorting reality, or creating an immersive environment of color, texture and images. What’s unique is that ART is beginning to impact projection and technology in order to create an atmosphere.

That’s why I think EP and Mapping are here to stay. Visuals now engulf a room and virtually transpose people to a new location or place (be it cosmos, cathedrals or the rich beauty of a forrest). People can use color to effect the human psyche and impact the deepest parts of our human souls during a song or performance.

It’s art that tells the story now, not technology or projectors. Technology is just the medium now.


So keep in mind as you begin wrestling with this concept of visuals or multi-screen. This isn’t a fad, it’s not just some tool that will come and go. It’s a new form of art that is popping up all across the globe. It’s not going anywhere.

Luke McElroy

Author Luke McElroy

Luke McElroy is the founder of Orange Thread Media, the parent company to TripleWide Media, SALT Conferences and Orange Thread LIVE. He is the author of The Wide Guide: Blueprint for the Multiscreen Movement. Hailed as one of the “top innovators for worship” by Worship Leader Magazine in 2013, Luke’s leadership has helped create powerful worship environments for thousands of Church communities throughout the entire world. He currently lives in Nashville, TN and regularly writes about creativity, leadership and faith at 

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Join the discussion 4 Comments

  • bRaD Weston says:

    “What IS unique is the idea of distorting reality”

    Exactly! That’s what we want to do in Church!

    Oh, wait a minute…


    • haha. You can’t cut that sentence off! Brad – you’ve been doing multiscreen for years… would you be open to sharing some thoughts on how it can have a positive impact on an environment? 

  • I think why I love creating immersive environments is exactly for this reason…it tells a story in visual ways. And that is timeless! 

    On the “distorted reality” idea… I think we have the opportunity to do a 2 things. We can create a false reality for the worshiper to escape into, forgetting the reality of our lives, brokenness and humanity. A celebration-fest that lacks transparency and a high degree of authenticity where we humbly recognize & own our darkness & brokenness while pointing to hope, healing & freedom.

    So for me, i want to point to a more true Reality…one that makes the reality of normal life feel like a ghostly temporal substance (C.S. Lewis wrote about this, and Gungor based their last record “Ghosts Upon the Earth” on this concept). 

    Modern Western, intellectually-centered, linear culture has so infected the spiritual culture of our faith and so has affected the way we worship & believe. Through this process, we have severely limited how and what we see (physically & spiritually). Tools & methods like environmental projection mapping can be a catalyst to wake us up in a visual way, and to see the world and the Kingdom and Creation as it truly is. To point us to Reality. 

    This is what the artists who built the cathedrals & stained glass understood. They got the essence of this. And that’s why, with our own religious baggage put aside, the cathedrals seem to be so timeless.

    Of course, anything can become a gimmick or a fad. And projection can be treated as such, depending on the individual’s motives and foundational philosophy (or lack thereof). It all goes back to the “WHY.” If you don’t build on some sort of foundation, the house will fall. And yeah, it’ll look cool, trendy, hip & ‘relevant’ for a minute…but it won’t be timeless. And it won’t last. It’ll look pretty but it won’t be beautiful. It’ll attract the masses but it won’t tell a story. My greatest fear is that things like EP & a weak unstable idea of visual worship will ultimately just add to the noise. And the last thing we need in our churches & culture these days is more noise. 

    It all goes back to telling the Story. And EP is a great early 21st Century medium for telling the Story &/or at least creating an appropriate & tasteful environment for the Story to be told. & this can be done both inside & outside the walls that we are projecting onto.

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