God Gave Me… Multi-Screen?

Our team was asked back in August to be a part of Blake Shelton’s “God Gave Me You” music video. We were sworn to secrecy when we were a part of it and signed contracts that said we wouldn’t tweet, text, share or blog any pictures/details of the event until well after the release of the music video. Well… the video premiered back in October and we just haven’t had a chance to walk you through the setup and our involvement. So here it is… all the details… all the scoop… behind the scenes… and how the Blake Shelton music video used TripleWide Media to help him make it a success.

Before we get into the specifics, if you haven’t seen this video, you may want to watch it (youtube won’t let me embed it):

http://www.youtube.com/watch?v=nCf2PoTuh4Q

The main chunk of the video involves Blake and his band in this warehouse/barn/shed. Well that’s exactly what it was! In it you will notice three giant video screens that take up the entire height of the room…. That was us. It was not only “triple-wide” but actually inspired by a lot of the Environmental Projection stuff that is going on in our communities and around the world.

We were contacted by Nate Griffin, a friend of TripleWide Media’s in Nashville and Art Director for the video, and asked to work the video and make sure projection and content ran smoothly during the shoot. Little did I know that when I got there, he and his team had already chosen the content… and it was almost entirely from TripleWide Media! How cool is that?!?

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As you can tell, not everything was from our site. A lot was footage captured just for the video by their team, but a lot of the content were visuals that our community uses every week in their own spaces.

Short and sweet… here are the details:

  • Projectors: Sanyo 15,000 3-chip LCD Projectors
  • Screen Material: Paint Canvas Drop Cloth (shh, don’t tell anyone)
  • Screen Treatment: Nate and his team did do a good treatment on the fabric to absorb projection and not take in outside light.
  • Processor: 17″ Macbook Pro and TripleHead2Go.
  • Software: ProPresenter  (our little secret from the country music industry)
  • Resolution: 3072 x 768
  • File Format: Quicktime h.264

Here are some pictures of the setup and behind the scenes of the Blake Shelton God Gave Me You music video (Thanks to Jessica Wardwell for some of these.)

 

It was a pretty fun thing to be a part of — even though it was incredibly hot and there was no airflow in that room. As you can tell, a lot goes on at a music video shoot… and honored to be a part of it. I want to make sure I give credit where credit is due. The director was Trey Fanjoy of Big Feather Pictures, a legend in the country music industry. Nate Griffin and his assistant Jessica Wardwell did a fantastic job with the set design, creative and art direction. The video was edited by Jeremy Stanley, former member of the Global Support Missions.

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So — How does this relate to us? Here’s how… One of our goals when we started this site was to impact the secular world in some way. I think we’re called to be Light to the entire world… not just the churched. And so our desire was to provide a resource that the Churched was cultivating and creating, and use it in the secular world. Pretty stinkin’ cool that we got a chance to do that before we celebrated one year!

For those curious… I’ll post tomorrow the actual content used in the video on the triple-wide wall and what clips made it up. (Can’t spoil you all at once).

Luke McElroy

Author Luke McElroy

Luke McElroy is the founder of Orange Thread Media, the parent company to TripleWide Media, SALT Conferences and Orange Thread LIVE. He is the author of The Wide Guide: Blueprint for the Multiscreen Movement. Hailed as one of the “top innovators for worship” by Worship Leader Magazine in 2013, Luke’s leadership has helped create powerful worship environments for thousands of Church communities throughout the entire world. He currently lives in Nashville, TN and regularly writes about creativity, leadership and faith at LukeMcElroy.com 

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