Disclaimer: One Size Does Not Fit All
Environmental Projection in 8
Easy Simple Necessary Steps
We get a ton, and I do mean a TON of calls asking about environmental projection. “What do I need to buy?” “What projector should we use?” “What cable do we need?” … some questions are definitely easier than others, and there are some basics that everyone will need, but ultimately, EP is a unique setup for every environment. One size does not fit all when it comes to EP. Where one room can use three 3k ultra short throw projectors and a TripleHead2Go, another room needs four 20K projectors and a DataPathX4. Depending on projectors, you could have probably close to a $100,000 difference between those two setups.
So, where do you start? How do you determine a budget, figure out needs, and implement environmental projection?
Step 1: Evaluate – before you begin asking all of your “how” questions, you need to ask some “why” and “what” questions.
Step 2: Measure Twice – Lensing and projectors will be your biggest expense. Be sure to know exactly the distance from your projector placements to the walls as well as the square footage for your projected space. Getting this right will be the biggest place you can save money/maximize your efficiencies.
Step 3: Natural Intersections – if you read our recent blog on edge blending than you may be wondering if you need to include that in your design or not. With EP you’ll have (hopefully) natural intersections, corners, columns, etc. to align your projectors. Use those to your advantage.
Step 4: It’s Time to Buy – please get more than one quote on gear. That doesn’t mean that you go with the lowest price, but it does mean that you can compare gear, prices, and support options across the board. One quote means your stuck.
Step 5: Installation – if it’s above your head, or above your knowledge, get some professional help with your installation.
Step 6: Align – Aligning your projectors. Sounds simple enough, but if you don’t spend time running some test patterns across your projectors then none of your media will look correct.
Step 7: Mask – this is the step that makes environmental projection truly feel like paint on the walls. This is where you notch out elements you don’t want projection to hit. Take your time and be precise. Masking is the wow factor.
Step 8: Content – content is ultimately what completes your environmental projection setup. Without content you have a very expensive toy that can put your desktop background on the walls. Finding great content is the most important step.
Want to Learn More?
If you are seriously considering implementing environmental projection for a service, event, or permanent installation, then you need to get this book: Environmental Projection: The Collision of Modern Technology and Sacred Spaces from Luke McElroy (Founder of TripleWide Media.) This book takes a look at every aspect of environmental projection and walks you through the above steps in complete detail.