How TripleWide Creates an Experience?

There are all sorts of reasons to use multi-screen projection or for that matter, video, in an event. Many times I work with people who say that they need video in their event, and when I begin to dig a bit deeper and ask the question “why?” the array of answers are quite comical.  Sometimes people want to use video because they feel the pressure that it is a requirement to have a live event. That is not true. Some events feel the need to have video because its a large event and the people in the back need to see the action. That is a good argument, but I don’t think that justifies much more than a couple of screens in the back of the room. Many churches feel they need to have video so their congregations can read the words. Why can’t we print them?

I’m not trying to say that video isn’t an important factor in a service or an event. No I am just trying to make the point that our reasons for visuals in an event, production or service will directly affect the role it plays. If that reason is not one that is deeply rooted in creating and facilitating an atmosphere, I argue that you’re visual elements will do nothing more than distract from your ultimate vision.

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However, if we understand that the reason we use video, projection, content and art in our events is to cultivate an environment or lead people to a deeper visual experience, then our visuals will become a catalyst to creating an unbelievably purposeful atmosphere and equally make our events come to life. When we get to put a message behind our visual displays, we see an amplification of the experience we are trying to create.

So, the next time you are thinking through the role of visual elements in your events, consider the reasons you have for the tools you use and consider how you want those tools to create an environment.  No one talks about a boring experience a few days later, let alone a few hours later… No, We only talk about these experiences that were out of the ordinarily excellent.  That’s why we get excited about going to musicals, concerts, plays and special events. Lets continue to keep them spectacular.

Luke McElroy

Author Luke McElroy

Luke McElroy is the founder of Orange Thread Media, the parent company to TripleWide Media, SALT Conferences and Orange Thread LIVE. He is the author of The Wide Guide: Blueprint for the Multiscreen Movement. Hailed as one of the “top innovators for worship” by Worship Leader Magazine in 2013, Luke’s leadership has helped create powerful worship environments for thousands of Church communities throughout the entire world. He currently lives in Nashville, TN and regularly writes about creativity, leadership and faith at 

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