Back to the Start: Where it All Began.

By February 18, 2014Updates & News

I had someone ask me the other day where the idea for TripleWide Media came from…  it dawned on me that I have never really written about it on the site. Even if I had shared pieces here and there, it has been a while. So this is where TripleWide Media all began. Like all good stories there needs to be a “once upon a time…” okay, maybe not.  This isn’t just a story for us either… we hope it inspires you as you begin new things for 2014. (More on that at the end of the post)

Back to the Start - The Beginning of TripleWide Media

[Photo Credit]

A Beginning for Us

We had been a company for a few years, our core piece of the business was live events and creating custom content. These two things, as you can imagine, go hand in hand a lot of the time. One event would require custom content and this piece of custom content would often cause us to have a conversation about the live event. You see we’ve always been an “event” company… that’s why TripleWide Media is so different.

OrangeThread Live Events

One day we looked down and we happened to garner a bit of a name for multiscreen and video staging setups when it came to video production and content. In fact, we found that nearly every tour and event we were working with and every story of a friend that was contemplating using multiscreen technology was in need of triple-wide or double-wide content. (Thus the need was identified).

We actually went to some friends of ours who happened to have a pretty healthy online stock media website and asked if there was any opportunity for us to begin selling some of the “extra” content we had made for clients as stock media. It had already been created, so why not sell it for those who need it?! They declined and said they don’t see their community benefiting from this aspect ratio.

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So I invited a few friends to dream with me. Only a few. You have to be careful who you dream with and too many dreamers can ruin an idea. I worked around the clock with this support around me, casting a vision of what would someday become an online community fully devoted and deeply focused on providing content, training and inspiration for the “multiscreen movement” (or that’s what we called the people interested in triple wide content).

Over the period of 18 months, from initial idea to final launch on October 5, we raised a lot of money, refined ideas, designed and re-designed logos and looked at a number of website design drafts. It was both an invigorating and exhausting process.

Isn’t that how all ideas are? The invigorate and drain us?

I’ll never forget the first time we shared it with the world. October 5, 2010. We had over 550 people from nearly 20 countries. Our team was blown away. This remained the single highest traffic day on the site until March 2012 when we launched collections, increased the speed of the site and removed the term “beta” from our logo.


Fast forward to this past year and we had over 100,000 unique visitors to the site from every single state in the US and over 181 countries. That number amazes both our team and should invigorate our community. There’s some debate in the world as to how many countries are actually “countries” but they claim there are 195 sovereign countries today. If that number is true, that means that our small community has reached 93% of the world!

So that’s where it starts… and for us and our team, we feel that we haven’t even begun.

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A Beginning For You

No matter what you’re working on, dreaming about or wanting to get off the ground let me encourage you with this… every path and every road may seem like it’s barely there. Just like the picture above, the path seems to be a near impossible feat to make it to the top. You can’t look at your current position and expect to see the trail all the way to the top of the mountain. If you could then everyone would be on the same path.

There’s going to be risk.
There’s going to be pain.
There’s going to be a fork and you will have to choose a direction.

But in the end, you will have walked the path that you’re dream was down. I hope you do it with friends, and I hope you’re able to keep a global perspective in mind as you do it. Lets connect the world together, one country at a time… that’s what our team is doing.

We’ll always be committed to providing media that helps create atmospheres and environments.


Welcome to the Multiscreen Movement.
Welcome to TripleWide Media!

Luke McElroy

Author Luke McElroy

Luke McElroy is the founder of Orange Thread Media, the parent company to TripleWide Media, SALT Conferences and Orange Thread LIVE. He is the author of The Wide Guide: Blueprint for the Multiscreen Movement. Hailed as one of the “top innovators for worship” by Worship Leader Magazine in 2013, Luke’s leadership has helped create powerful worship environments for thousands of Church communities throughout the entire world. He currently lives in Nashville, TN and regularly writes about creativity, leadership and faith at 

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