5 Tips for Choosing the Right Motion


5 Tips for Choosing the Right Motion

How many times do you get to your next service, event, or concert and try and get your visuals together last minute? We’ve all been there, so don’t think it’s just you! So, how do you go about choosing the right motion for each moment, without spending hours and hours searching through your library, online resources, and filters to find the perfect piece?

Start with Story

Whether you’re running a Sunday service, a rock concert, or a televised event production, there is always going to be a story behind the media you are pairing with your events. Start with story when you look at your motions. Think through the concepts, ideas, and relationships within the story to create a framework for what you need. This will help narrow down your search very quickly.

Know your library

Choosing the right motion takes more than just knowing what you want; it also means knowing what you have in your library and how to find it quickly and easily. Whether you sort your library by theme, speed, color, or specific tags, having an organized library will help you find your media quickly. Take the time now to begin a hierarchical storage system and create some notes about it to help you remember and understand what you’ve done. A couple hours now will save tons of time down the road.

Always Consider New Media

There is a reason that new stories are being told, new songs are being written, and new motions are being created. It’s the same reason movie theaters show the newest releases, the top 40 charts are filled with new songs, and social media is filled with the latest craze. People run to that which is new.
Spend time curating new media for your visuals. Whenever you find a motion that grabs your attention, put it in your TripleWide Media Wishlist and jot yourself a note about what songs or moments you could use it for down the road. It’s better to have a notebook full of ideas you may never use, than a slew of great options that you can’t find or remember.

Speed = Energy

Speed denotes energy. Whatever energy level you are aiming to achieve will help you craft great moments. Also, it’s always a good reminder to remember that you can always speed a motion up, but you can’t always slow one down. After a point, you will see stuttering and hiccups in the content.

Color Matters

Finally, consider the color of the motion. If you find motions that are fairly monochromatic, you can change the color in most presentation programs. For motions that aren’t mostly monochromatic, you’ll want to ensure you’re choosing the right color of that motion, or find another option. Consider what colors say about emotion when you choose your media.
Tim Southwick

Author Tim Southwick

Tim is the Brand Manager for TripleWide Media. He has 10 years experience in the event management world and has a strong desire to see visuals and media used to increase the user experience.

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