We’ve been sharing a wealth of resources this Christmas season and realized that we’ve failed to give you a reason to use video elements during Christmas. Whenever you are doing a presentation or event, video can make a tremendous impact on your experience and help engage people… but the question is why? Why do some presentations use visual aids and video elements and some leave them out?
Look no further… here are the 10 reasons to use video elements during Christmas presentations:
1. Visual elements make it memorable.
There’s been a lot of research on using visual aids and how we retain information. In fact, William Glasser, after a lot of research, determined that we remember information differently based on how we interact with the presented material. Here’s what he found out:
• We remember 10% of what we read.
• We remember 20% of what we hear.
• We remember 30% of what we see.
• We remember 80% of what we experience.
2. Visual elements can communicate information much faster.
The 3M corporation did a study on the power of visuals and determined that information from pictures/video can be received 60,000 times faster than that of text or audio. That’s incredible. If we want to tell really powerful (and for some, life-saving information) in the fastest way possible, we need visual elements to help communicate that information for us.
3. Visual elements make for multi-generational experiences.
English isn’t the global language … in fact there isn’t a language that everyone on the planet speaks. That means that in order to appeal to the widest array of worldviews, languages and cultural dialects, we need to use visuals to communicate our stories and our ideas. Think about it, when you were a child, you loved picture books. Pictures can tell stories without any textual background and allow for multi-lingual and multi-generational experiences.
4. Visual elements can simplify an idea.
When I was in college I was exposed to a guy named Tim Elmore. He writes a series of books called “Habitudes” and uses pictures to teach leadership principles. For example he would show a picture of a chess board and say that great leaders play chess in their organizations and only good leaders play checkers. The biggest difference between chess and checkers is the role each piece plays. He was in turn saying that great leaders understand that playing to the unique strengths of an individual get them a lot further than thinking everyone has the same gifts. He took a complex idea and using a single image simplified the way he communicated it. What if our events and productions could do the same thing? How could we tell the Christmas story through images or engage hearts/minds with pictures for the cause of providing clean water to a community in need?
5. Visual elements can use color theory to evoke emotion.
Just like music, color and texture can evoke emotion and elaborate the energy in a performance. We know this to be true or we wouldn’t have favorite colors for various seasons or use specific tones when painting our house. Blue for example is a cold color and can engage us with the sense of winter, where red and orange can bring about a sense of danger or warmth. I’ve written about color theory before, feel free to read more about it here.
6. Visual elements gain a greater attention retention.
More important than telling a story that people remember is telling one that they don’t get distracted or bored with. Using visual elements in your productions can actually engage the mind and keep someone focused longer. Those presentations without visuals rely too heavily on the contagiousness of the communicator or information… where an image or powerful video can take great information and make it contagious.
7. Visual elements can invite people into a story.
There’s a massive difference between a song and an experience and it takes inviting people into the performance. Anything that has this immersive environment allows people to have a deep connection with those in the room, including the performers on stage. This connection is made by the sharing of an experience and people can begin to take ownership in the story they’re experiencing. There’s no such thing as an in-authentic experience… it can’t be faked. Visual elements will help invite people into your story and create an engaging atmosphere.
8. Visual elements builds credibility.
This may be a stretch for some of you, but I’m a big believer that using visual elements can help a performance gain credibility with it’s audience. Lets take video out of the picture for a minute… if you were to go to the symphony and watch a group of world class musicians perform Bach’s fifth symphony, you would notice that they all look alike. They themselves are the visual element. If by chance you were to go to the symphony center and see a bunch of people on stage dressed in sweatshirts and ripped blue jeans, it would drastically hurt the credibility of the performers. The same is true in productions with great visual support.
9. Visual elements create a sense of place.
Every great story needs a setting, it’s the thing that ties the tension, conflict, characters and dialogue together into a well crafted narrative. Video can help create that sense of place and having visual support will help deepen your story and engage the audience to participate in that sense of place. A crazy thing happens when we use visuals to create a virtual setting… people are connected by that shared experience and bonded in the process, bringing about a sense of belonging to everyone in your room,
10. Visual elements make Christmas feel like Christmas.
Finally, Christmas is such a multi-sensory season for us. Most people completely redecorate your house, Starbucks changes the color of their cup and we at TripleWide Media put a new skin on the design of our site for the Christmas season… There’s no better way to share christmas glee than to project brightly for all to see!
Great Christmas Content
We want you to Transform Christmas this year… and we hope you’ve picked up on something over the past few weeks. Let us know how you’ve transformed Christmas by leaving a comment below! Also make sure to follow us on Twitter and like us on Facebook to stay up to date with all new posts and content releases. We also joined Instagram and would love for you to help us create a great collection of powerful ideas and inspiration, so send us your pictures so we can share with our community.