When the Dust Settles


When the Dust Settles

Many in our community are coming off of a big weekend, week, or even a month of services, special events, and late nights combined with long weeks in preparation for Easter Sunday. First, let me tell you that what you accomplished was well worth the time, effort, and finances put into those services and celebrations. Thank you for crafting great experiences and transforming environments to tell the Easter story. You created opportunities for your communities to engage and for visitors to feel welcomed.

But, it’s the week after and you’re running on fumes. So, what do you do now that the dust has settled? Go back to the blank walls, simple setups, and go with the flow services? I hope not.

You invited people into a great story; it’s time to keep it going! I think we miss an incredible opportunity to engage others and change lives when we fall so quickly from the great environments we create for Easter and Christmas. I don’t want to diminish the importance of those events, but I do want to showcase the power of the Gospel story and it’s meaning the whole year through.

How do we do this? How do we keep the momentum from this big weekends?

  1. Be who you are.

    We’ve said this before, and it’s super important. I think the main reason attendance wains so much after Easter is that the church wasn’t being who they truly are. Each church community has a unique identity, when you take that identity and change it drastically for one week, you run the risk of turning away your regulars and giving a false sense of who you are to your guests.

  2. Engage People

    You can bring every ounce of creativity you have, add tons of lights, video, LED, and great songs and nothing matters if you don’t engage people. Whether you’re running a church service of 50 or a rock concert of 15,000, people want to be engaged where they’re at. Find ways to give people something to remember as they walk away from your next service.

  3. Tell Stories

    Stories invoke creativity. Stories connect people. Stories engage your audience. Tell great stories. Don’t just tell stories, but invite people into the stories. Immerse them in the moment. Use visuals to enhance the stories you tell.

Don’t be afraid to walk into church next Sunday and bring the same level of energy, passion, and excitement you brought for Easter. People will engage and dig deeper into your community!

Tim Southwick

Author Tim Southwick

Tim is the Brand Manager for TripleWide Media. He has 10 years experience in the event management world and has a strong desire to see visuals and media used to increase the user experience.

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