I must confess, I didn’t watch the oscars this past year. Our live events team was working an event in town, so I had to resort to all the reviews, headlines and other people’s opinions of the Oscars. There was one consistent review:
The best part were the graphics at the 2015 Oscars.
I love that statement. I love that in one of the most prominent award shows in the entire year, the stand out was the motion backgrounds, the title sequences and the visual flare of the screens. It wasn’t just a screen either, it was an environment.
Great design matters. It compels us to be interested, it invites us into a greater narrative and the quality of graphics builds trust with each of their viewers. In a show where they arguably have more money than any other show throughout the award season, the thing we remember is the graphics.
Any show that has just mediocre media or average content can’t invite people into a narrative. In a world where the average american sees over 5,000 images a day, we must provide quality visual products to retain an audience’s attention. That’s why we exist: to help you find the best media.
Here is a glimpse of some of the great visual media and motion graphics at the 2015 Oscars:
How do you use graphics in your live events?
Do you allow them to build trust, invite people into a story and engage an audience on a deeper level or are you just filling the void that is your screen on your stages.
Video isn’t meant to be just a “background” it’s meant to invite people into a setting or an atmosphere that takes them somewhere entirely different. It’s just like a well conducted orchestra or symphony; it evokes an emotion.
Not convinced? Just take a look at our Series we launched a few weeks ago… they’re all centered around a theme, or a category of “emotion” more than anything else. Yes, they have design, and yes there are some incredible pieces of media in each of those, but everyone of them have an ability to fill the “void” with beauty, mystery, elegance, energy and sharpness.
Just like the graphics at the 2015 oscars, Are your graphics among the best element in your live events?