Environmental Projection, it’s all the buzz when it comes to Christmas as it has this ability to take people into a new setting with the click of a button and can be one of the most radical ways to transform your Christmas events. We’ve got the largest selection of media for environmental projection and we’ve written a number of posts on the topic… but we’ve never written about it as an accent to an event.
Today we bring you our 6th Transforming Tip:
Using Environmental Projection as an Accent.
When we were talking about things that would help someone transform their Christmas this year, we thought about the number of people who use environmental projection on a regular (or even weekly) basis. Here’s the truth… Environmental Projection (EP) is another tool in the toolbox, and can be used in a variety of ways. What if this year you used it as an accent instead of the regular key element in your productions/services.
Here’s a few ways to do that:
Do Something Different.
In any event, a big part of the wow-factor of the event is doing something that is new and surprising to those in the audience. So if you’ve done EP for a few years, try not doing it (until the last song) and use it as an accent piece. It will bring about a bit of surprise and delight that will put the production over the top for those attending. This could be to make it snow last minute, or during the last number engulf them in the cosmos flying through space.
Highlight a Key Performance.
When we use Environmental Projection as an Accent, we have the ability to highlight a key performance. Maybe you don’t want to make it snow, but rather bring special attention to a specific element in the program. This could be the nativity scene if you’re doing the Christmas story, or you could use a beautiful winter landscape to re-design the setting for a single song.
If nothing else, using environmental projection as an accent will bring a sense of dynamics and contrast to your program. This creates a variety of experiences and can add incredible depth to your productions. Just like in great design, contrast is an element that can add depth and detail to an otherwise flat design… the same is true with productions. Those that have a similar energy, or vibe throughout it’s entirety lack contrast.
Environmental projection can invite people into a story… but it can also be a distraction if used in the wrong moment. Sometimes the most powerful thing you can do is use it as an accent and create dynamics in your gatherings. Tell a story… then drive the point home with the visuals.
Here at TripleWide Media we want to help with the planning of your Christmas events and show you the power of environmental projection. That’s why we’re doing Transform Your Christmas all month long. With video content, projection technology, multiscreen processors and a bit of creativity, it’s never been easier to transform your events into spectacular gatherings. Our hope is that you get to connect people… impact lives and spread some holiday joy.
Make sure to follow us on Twitter, track along with us on Instagram and like us on Facebook to stay in touch with all the Transform Your Christmas updates. We’ve got a lot in store for you this year… Merry Christmas!