Choosing the Right Motions for EP

Choosing the Right Motions for EP (Environmental Projection) makes a big difference in how you create and transform an environment. Utilizing EP is a fantastic way to take people on a journey, enhance your story, and visualize the message. There are 5 basics to consider when choosing the right content for EP.

Speed - Subtle Speaks

Speed:

While still images can evoke an amazing amount of emotion and is a great place to start with EP, the right speed for a motion can enhance the impact of your setup. Subtle motion is key with environmental projection. Too fast can be overwhelming. However, motions should be consistent and build on one another. Finally, they should match the speed and tone of the song or moment that you are using them in your service.

SUBTLE

Contrast

Contrast:

As we have said many times before, EP should feel like paint on the wall. It’s a supporting element, not the star of the show. That being said, if the content is too light, difficult to see, or doesn’t translate well in your room, you will add more distractions than anything.

Related Article:  Installation, Alignment, and Masking of Environmental Projection

How do you overcome this? Look for content with good contrast in the composition. Even with lower lumen projection, you can overcome this and create a great environment if you use media with higher contrast elements.

CONTRAST

Environment through Imagery

Environment (Imagery):

Your message must be stickier than you media. This is never more important than with EP. Think about the song you are seeing, the message being shared, or the environment that you are aiming to create when you choose your motions and footage. Cityscapes, forests, sunsets, mountain ranges, and ocean views can take you anywhere around the world in a single click. Don’t overlook the power of a stunning landscape composition.

ENVIRONMENT

Color Matters

Color:

If you recall, we’ve talked before about matching color for lighting and video. However, finding the right content for EP means diving into your color choices in order to tell great stories. You can of course change colors in many presentation softwares, but if you are unsure of how to do that, or if you are unable to get the hue and saturation just so, consider finding the colors you are looking for at the outset.

COLORS
Tim Southwick

Author Tim Southwick

Tim is the Brand Manager for TripleWide Media. He has 10 years experience in the event management world and has a strong desire to see visuals and media used to increase the user experience.

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