Caesar’s Horseshoe Casino Monday Mapping (#56)

By August 12, 2013Monday Mapping

Today’s Monday Mapping comes to us from Cleveland, OH. Some great friends of TripleWide Media, Quince Imaging, accepted the challenge of producing a very non-traditional ribbon cutting ceremony to celebrate the casino’s grand opening celebration. We had the privilege of working with Quince Imaging in Orlando, FL for the Assemblies of God General Council 2013 meeting this past week. We were fortunate enough to see their creativity and technical knowledge first hand, as well as getting some first hand knowledge of the event in Cleveland.

The casino is located at the historic Higbee building, a Cleveland landmark. Quince Imaging began by creating a 3D CADD scaled model of the structure in order to map out the structure inch by inch. They needed to achieve a 12 foot candle and 2.5 pixels per square inch plan to deliver the desired impact of the projection on the 120 * 130 face of the building. There was a joint venture to create the original storyboard for the event between Rock Gaming and Caesars which they handed off to Quince for the execution. Quince’s in-house creative team then went to work adding design elements to accentuate the rich history of the city of Cleveland while showcasing the beauty and architectural magnificence of the historic property. Putting all of these tools together allowed the creative team to generate a 3D mapping experience that wowed the audience.

Related Article:  Architectural Projection Mapping (#165)

With only 45 days to prepare, the team at Quince had to work fast. They worked along side the city of Cleveland administration and the event planners to ensure safety, security, adequate electricity, and enough space to create a successful working environment. Their experience and proficiency in outdoor projection, image mapping, and special events set them up for success from the start. Quince had three nights leading up to the event to test and prepare on site. While never showing the entire piece before the event, the team used portions of it, starting after midnight each night to make sure the content would be perfect for the Horseshoe Casino and the city of Cleveland.

Equipment Used:

  • 8 Barco HD 20K Projectors
  • DVI tourers and fiber systems
  • 2 Coolux Pandoras Box Media Systems

Design Team:

  • Project Manager: Scott Williams (Quince Imaging)
  • Creative Director: Jennifer Kulczycki (Rock Gaming LLC)
  • Art Director/Coolux Operator: CJ Davis (Quince Imaging)
  • Lead Projection Designer: Patrick Rellihan (Quince Imaging)
Related Article:  Christmas "Under the Sea" (#136)

Cleveland_Horseshoe_GOOD_1 Cleveland_Horseshoe_GOOD_12

We post a new video every week about Projection Mapping as a part of our series called Monday Mapping. Make sure to follow us on Twitter to be the first to find out.

Tim Southwick

Author Tim Southwick

Tim is the Brand Manager for TripleWide Media. He has 10 years experience in the event management world and has a strong desire to see visuals and media used to increase the user experience.

More posts by Tim Southwick

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