4 Keys to Telling a Great Story


With many of our audience here at TripleWide Media working in the church community, we want to make sure you are all ready for Easter next weekend. In almost all of the blogs we write, stories we share, and discussions we participate in, the story is the most important part. Regardless of whether it’s the Winter Olympics, the Adobe MAX Conference, or an Easter morning service, the story is where everything starts. No other story compares to the one told every Easter and preached about most every Sunday morning. It’s what drives the churches across this country and around the world.

How are you going to tell this great story?

How are you going to communicate the details and the message?

Here are my 4 keys to story telling.


Stories must be personal

Does this mean it’s about you or the audience? No, but it does me that the story touches you and the audience in a personal way. The best selling business book, Who Moved My Cheese, tells an incredible  story that readers can relate to on a personal level. It’s a story about change. Change can be scary, especially if you are not ready for nor prepared for that change.

Story must trump your media

I can’t tell you how many times I’ve gone to an event, a movie, seen a play, or watched something on tv and just had absolutely no idea what was going on…but man did it look cool! I can’t tell you, because I can’t remember any of those details. What I can recall are those times when someone told me an incredible story and used media in a way that added to that story. I was in church one Sunday morning a few months back and we had a guest speaker. He talked about his life and family. He talked about the pain in his life; he captured the audience. He had our rapt attention. Then, he used media to portray a deeper element to the story. There wasn’t a dry eye in the room. People just sat in that moment. A moment that’s etched in my memory forever. He could have started with pictures and a musical score to intrigue us, but he didn’t. He simply told his story and shared his message and used media elements that helped to enforce the story.

Stories must stick

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What is it that speaks to you? That tugs are your heart strings? That makes you struggle inside? Stories that stick affect us on both an emotional and intellectual level. Great stories make us think and question and argue the point. They challenge us to look beyond ourselves and dream bigger, dig deeper, and search for the answers. Great stories stick to everything. They permeate culture and cross boundaries of space and time. They invade our lives and follow us through our day. At Easter, we have a story that is sticky, rich, profound, and deeply imbedded into the lives of millions around the world. Be intentional in how you tell this story using visuals, media, and technology so that the story sticks with your congregations.

Stories live on

A great story makes us ask questions and think about what happened next. Sometimes stories end abruptly and you’re left with more questions than answers. Some stories wrap everything up in a nice little bow that will divide the audience down the middle of those who love the ending and those who hate the ending. But, even for those who didn’t enjoy or agree with how the story ended, they’re still thinking about it and talking about it far beyond the final curtain call. Does the story your telling live on? The Easter story does. It has for over 2000 years. It’s retold countless times in countless ways. Thousands of churches will share sermons, plays, dramas, and videos over the next couple of weeks depicting this amazing story. It’s one that has and will continue to live on for years to come. Use media and technology! But feature the story.

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Start with a great story and let the rest follow

Are you using media for the wow factor or to tell a story? Are you telling stories worth telling? Stories that are sticky; stories that live on and stand the test of time? Are you telling stories that you can relate to? That relate to your audience? Tell a great story and be sure to use your media to always point people to the story.


Don’t forget that here are TripleWide Media all accounts are free, your media and your credits don’t expire, and we won’t nickel and dime you to get different resolutions! Be sure to follow us on Twitter and Facebook to stay in the know on all the happenings here.

Tim Southwick

Author Tim Southwick

Tim is the Brand Manager for TripleWide Media. He has 10 years experience in the event management world and has a strong desire to see visuals and media used to increase the user experience.

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